When KPMG’s Global Enterprise Institute surveyed U.S. middle market companies in late 2007, it found that 58 percent of all businesses surveyed planned to increase their global presence over the next five years, and one-third planned to maintain their current global presence. Interestingly, in the same survey, fewer than half of all respondents said their expansion efforts over the past two years had been successful; therefore, 50 percent were unsuccessful! With failure rates like these, it’s time to ask “What are we doing wrong?” More importantly, what must be done differently to improve chances for future success in the global marketplace?
Click on Mona’s photo to view her interview.
