You cannot afford not to think global, especially if you are in the technology field. It isn’t enough to have great technology. You need to be able to understand, adapt, and create the right solutions for your markets. Identify your customers across borders which require a deep global business and cultural understanding, and all from day one.
Seeing opportunities in the global marketplace requires the right perspective. Acting on those opportunities requires the right skills and entrepreneurial instincts. Both of these, perspective and skill, take time plus experience to develop and mature. Most important, they require intentional learning and curiosity to explore. Learning should be a deliberate response to every experience, every environment, and every opportunity. Then, through daily business activities, develop a global lens that transcends culture, borders, and mind-sets.
Opening up your eyes to see the bigger picture of the global marketplace is one of the most important steps one can take to help their businesses succeed. Unfortunately, it is also one of the easiest and most devastating actions they can fail to take. For those who spent their whole life looking at the world through a keyhole, throwing the door wide open can be overwhelming. There’s so much to take in that it is easy to miss opportunities that could be right in front of your nose.