There are three basics questions the leadership needs to be able to answer:
- Is there business for me in the international marketplace?
- Am I willing to invest time and money to get this business?
- Can I do I want to make a long-term commitment?
To become a company with a global footprint, American business leaders need to adapt their current principles of operation to a more encompassing, more cosmopolitan viewpoint of business. Moving toward a global perspective is increasingly viewed as necessary but not necessarily easy. Today, leaders have to work in both the domestic and international environments, not in only one of them. One cannot separate these two any longer.
Let’s not forget—there is an entire world out there that needs to be looked at as an opportunity to grow your sales and expand your business.
To achieve bottom line results, the five main steps I find necessary to follow in every project are as follows:
- Needs assessment. This stage is to identify the issues, define the scope, and audit existing resources.
- Setting goals and expectations. Define tasks and plan the work to be done while establishing tools to coordinate and eliminate uncertainty and ambiguity.
- Provide vision and leadership. Make sure we follow the roadmap, stay on task and implement the activities.
- Choreograph simultaneous actions of the various players and stakeholders. Set the agenda and make sure that all parties involved are communicating and working in concert.
- Monitor and communicate progress. Use metrics to measure results, deliverables, and progress.
Since there is no one formula that fixes all, the main objective is to understand the driving forces, value, and corporate culture and define the road map to successful global operations.